The most precious and beautiful roses in the world are grown in our country, in the Rose Valley.There, in late May and early June, rose harvest takes place. It starts early in the morning before the dew falls.

The famous rose-oil, valued by the perfume industry worldwide, is extracted from the roses there. It is no surprise, that rose oil is defined as the gold of Bulgaria, and the rose - as its symbol.

Celebrations connected to picking and processing of roses are organised in early June in the villages of Rose Valley. It is done in Pavel banya as well. From 4 to 7 June in the city the Festival of the rose and the mineral water is marked with many songs, dances, shows, competitions, contests ...King of the Mineral Water and Queen Rose are elected. Hosts and guests enjoy the culinary specialties of the region - pastry, rose jam and rose liqueur. They appreciate the International Folklore Festival, which takes place at the same time in the city.